welcome to my work :)
here you’ll find a collection of past projects, campaigns, and pitch decks that cover topics from fashion, business strategy, and more.
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This project was a culmination of research methods and problem-solving design work, focused on addressing the underserved areas of career exploration in education and professional development through a personalized approach. Through extensive research, interviews, and mapping, I worked towards revealing the opportunities and gaps to which I centered my solution around. My solution was an intuitive application, NAVI, that gamifies the career exploration journey and encourages users to take on a continous learning approach.
Course: Senior Capstone 1
R&D, Strategy, Pitch Deck, Design Methods
This project involved analyzing Farfetch's current situation from financial, legal, strategic, and marketing perspectives to identify key pain points. Our team then developed a strategy to address these issues, aiming to restore the company’s original strengths through a targeted campaign. The experience provided valuable insight into understanding a company holistically, while working collaboratively to create a realistic and implementable solution.
Course: Strategic Management
Strategy, E-commerce, Campaign, Fashion, Financial Analysis
Project on creating a 3-Dimenstional structure in a selected environement to showcase intentional design choices and inspiration. Utilized Autodesk Fusion 360 to design, create, and ultimately print tangible sTructures.
Course: Digital Modeling
Fusion 360, 3D Printing, Technichal Flats, Ergonomic Design
This project challenged me to apply fundamental sewing techniques to create original designs. With only casual sewing experience prior, it was my first long-term sewing project where I had complete creative freedom, combining conceptual design with technical skill. My goal was to craft wearable pieces for my wardrobe using second-hand materials, inspired by archival artworks from the MET.
Couse: Integrated Sewing
Sewing, Archive, Design, Concept, Pattern Making
Mini research project on understanding the concept of diffusion as it applies to innovations. I worked to apply different strategies of research to gather and create insights on the topic.
Course: Innovation
Research Methods, Systems Thinking, Analysis, Synthesis
This project aimed to explore the true value of self-care within a saturated market of products and services. Using interviews, cultural probes, and mapping, I examined how market influences shape perceptions of self-care. Initially, I expected individuals to be somewhat aware of the contrast between marketed self-care and practices that genuinely improve well-being. The research, however, revealed that people actively redefine self-care for themselves, often rejecting marketed solutions and minimizing their engagement with consumer-driven self-care products. This study offers valuable insights into the evolving beauty and wellness market and highlights the potential to promote practices that genuinely support well-being over profit-driven narratives.
Course: Integrative Research & Development
Ethnography, Mapping, Research, Systems thinking, Self-care